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CervAlign
CervAlign
Privacy Policy
1. Introduction and Commitment to Privacy
CervAlign™ ("CervAlign," "we," "us," or "our") is committed to protecting the privacy and personal information of everyone who visits our website, purchases our products, or interacts with us in any capacity. This Privacy Policy explains in full detail what personal information we collect, why we collect it, how we use it, who we share it with, how long we keep it, and what rights you have over it.
This Privacy Policy applies to all personal information collected through our website, checkout process, email communications, customer support interactions, and any other touchpoints through which you engage with CervAlign™.
By using our website or purchasing our products, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with any part of this policy, please discontinue use of our website and services.
We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on our website with a revised "Last Updated" date. Your continued use of our website following any update constitutes your acceptance of the revised policy.
2. Who We Are and How to Contact Us
CervAlign™ is the data controller responsible for your personal information.
Contact details: Email: support@cervalign.com
If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal information, please contact us using the details above. We aim to respond to all privacy-related enquiries within 5 business days.
3. What Personal Information We Collect
We collect personal information in several ways — directly from you, automatically through your use of our website, and occasionally from third parties. The categories of personal information we collect include:
3.1 Information You Provide Directly
When you place an order, create an account, contact customer support, submit a review, or sign up for our email list, you may provide us with:
Full name. Email address. Billing address. Shipping address. Phone number. Payment information (processed securely via third-party payment processors — we do not store full card details). Order history and purchase details. Communications you send us including support enquiries, complaints, and feedback. Reviews, testimonials, or other content you submit to us. Survey responses where you choose to participate.
3.2 Information Collected Automatically
When you visit our website, certain information is collected automatically through cookies, pixels, and similar tracking technologies, including:
IP address. Browser type and version. Operating system. Device type (desktop, mobile, tablet). Pages visited and time spent on each page. Referring URL (the page you visited before arriving at ours). Click behaviour and scroll depth. Products viewed and added to cart. Checkout abandonment data. Date and time of your visit.
3.3 Information From Third Parties
We may receive information about you from third-party sources including:
Advertising platforms such as Meta (Facebook and Instagram) and Google, when you interact with our advertisements. Payment processors who confirm transaction status. Shipping carriers who provide delivery updates. Review platforms where you may have left a public review mentioning CervAlign™. Analytics providers who aggregate behavioural data.
4. How We Use Your Personal Information
We use the personal information we collect for the following purposes:
4.1 To Process and Fulfil Your Order We use your name, shipping address, email address, phone number, and payment information to process your order, charge your payment method, arrange shipping and delivery, send order confirmations, provide tracking information, and handle returns, refunds, and warranty claims. This processing is necessary for the performance of our contract with you.
4.2 To Communicate With You We use your email address and phone number to send you transactional communications including order confirmations, shipping notifications, delivery updates, and responses to your customer support enquiries. These communications are necessary for the performance of our contract with you and are not marketing.
4.3 To Send Marketing Communications With your consent, or where we have a legitimate interest in doing so under applicable law, we may use your email address to send you promotional emails including product updates, special offers, new launches, and content we believe may be of interest to you. You can opt out of marketing communications at any time by clicking the unsubscribe link in any marketing email or by contacting us directly.
4.4 To Improve Our Website and Products We use automatically collected data including browsing behaviour, device information, and page interaction data to analyse how our website is used, identify areas for improvement, test new features, and optimise the customer experience. This processing is based on our legitimate interest in improving our services.
4.5 To Run Advertising Campaigns We use data including your email address, browsing behaviour, and purchase history to create and target advertising campaigns on platforms including Meta and Google. This may include creating custom audiences and lookalike audiences on those platforms. Where required by applicable law, this processing is based on your consent. You can opt out of personalised advertising through your settings on those platforms.
4.6 To Prevent Fraud and Ensure Security We use certain data including IP addresses, device information, and transaction data to detect, investigate, and prevent fraudulent transactions, unauthorised access, and other illegal activity. This processing is based on our legitimate interest in protecting our business and customers.
4.7 To Comply With Legal Obligations We may process your personal information where necessary to comply with applicable laws, regulations, court orders, or requests from law enforcement or regulatory authorities.
4.8 To Manage Reviews and Testimonials If you submit a review or testimonial, we may use your name, location, and review content on our website and in our marketing materials, in accordance with the permissions granted in our Terms of Service.
5. Cookies and Tracking Technologies
5.1 What Are Cookies Cookies are small text files placed on your device when you visit a website. They allow the website to recognise your device and store certain information about your preferences and behaviour.
5.2 Types of Cookies We Use
Strictly Necessary Cookies: These are essential for the website to function and cannot be switched off. They include cookies that enable your shopping cart to work, remember your session, and process your checkout securely.
Analytics Cookies: These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. We use tools including Google Analytics for this purpose.
Marketing and Advertising Cookies: These cookies track your browsing activity across websites to enable us to show you relevant advertising. They are placed by third-party advertising platforms including Meta Pixel and Google Ads.
Functional Cookies: These cookies allow the website to remember choices you make such as your currency preference and provide enhanced features.
5.3 Managing Cookies You can manage or disable cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website. You can also opt out of interest-based advertising through the Digital Advertising Alliance, Network Advertising Initiative, or your device's privacy settings.
5.4 Meta Pixel We use the Meta Pixel on our website. This tool allows us to measure the effectiveness of our advertising, build audiences for future advertising, and track conversions. The Meta Pixel may collect your IP address, browser information, and behavioural data from your visit. This data is shared with Meta Platforms, Inc. and is subject to Meta's own privacy policy. You can manage your Meta advertising preferences through your Facebook or Instagram account settings.
5.5 Google Analytics and Google Ads We use Google Analytics to analyse website traffic and user behaviour, and Google Ads to run and measure advertising campaigns. Google may use the data collected to contextualise and personalise ads across its own advertising network. You can opt out of Google Analytics by installing the Google Analytics opt-out browser add-on. You can manage Google ad preferences through Google's Ad Settings.
6. How We Share Your Personal Information
We do not sell your personal information to third parties. We may share your personal information with the following categories of recipients:
6.1 Service Providers We share personal information with trusted third-party service providers who perform services on our behalf, including: payment processors who handle transaction processing; shipping and logistics providers who fulfil and deliver your order; email marketing platforms through which we send communications; customer support software providers; website hosting and cloud infrastructure providers; analytics and data processing providers. These providers are contractually obligated to use your personal information only for the purposes of providing services to us and in accordance with this Privacy Policy.
6.2 Advertising Platforms We share certain data including email addresses and behavioural data with advertising platforms including Meta and Google for the purposes of running targeted advertising campaigns, as described in Section 4.5 and Section 5.
6.3 Legal and Regulatory Authorities We may disclose your personal information to courts, law enforcement agencies, regulatory authorities, or other third parties where we believe disclosure is necessary to comply with a legal obligation, protect the safety of any person, prevent fraud or illegal activity, or defend our legal rights.
6.4 Business Transfers In the event of a merger, acquisition, sale of assets, or other business transaction, your personal information may be transferred to the acquiring entity as part of that transaction. We will notify you via email or prominent notice on our website before your personal information becomes subject to a different privacy policy.
6.5 With Your Consent We may share your personal information with any other third party where you have given us your explicit consent to do so.
7. International Data Transfers
Our business operates across Tier 1 countries including the United States, United Kingdom, Australia, New Zealand, and Canada. If you are located in a jurisdiction with data transfer restrictions, such as the European Economic Area or the United Kingdom, your personal information may be transferred to and processed in countries that may not provide the same level of data protection as your home jurisdiction.
Where we transfer personal information internationally, we ensure appropriate safeguards are in place including standard contractual clauses approved by relevant regulatory authorities, adequacy decisions where applicable, or other lawful transfer mechanisms.
8. Data Retention
We retain your personal information for as long as necessary to fulfil the purposes for which it was collected, as described in this Privacy Policy, and to comply with our legal obligations.
Specifically: Order and transaction data is retained for a minimum of seven years to comply with tax and accounting obligations. Customer account information is retained for as long as your account is active, plus a reasonable period thereafter. Marketing preferences and consent records are retained for as long as we send you marketing communications, plus a period sufficient to demonstrate compliance. Customer support correspondence is retained for three years from the date of the last communication. Automatically collected website data is retained in identifiable form for up to 26 months, after which it is anonymised or deleted.
When personal information is no longer required, we securely delete or anonymise it.
9. Data Security
We implement appropriate technical and organisational security measures to protect your personal information against unauthorised access, accidental loss, destruction, or disclosure. These measures include SSL/TLS encryption for data transmitted through our website, secure storage of personal data with access controls, regular security assessments of our systems and practices, contractual security requirements imposed on all third-party service providers, and staff training on data protection and security.
While we take reasonable steps to protect your personal information, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security. In the event of a personal data breach that is likely to result in a risk to your rights and freedoms, we will notify you and relevant regulatory authorities as required by applicable law.
10. Your Privacy Rights
Depending on your location, you may have the following rights regarding your personal information:
10.1 Right of Access You have the right to request a copy of the personal information we hold about you.
10.2 Right to Rectification You have the right to request that we correct any inaccurate or incomplete personal information we hold about you.
10.3 Right to Erasure You have the right to request that we delete your personal information in certain circumstances, such as where the information is no longer necessary for the purposes for which it was collected, or where you withdraw consent on which processing is based.
10.4 Right to Restrict Processing You have the right to request that we restrict the processing of your personal information in certain circumstances, such as where you contest the accuracy of the data or object to our processing.
10.5 Right to Data Portability Where processing is based on your consent or the performance of a contract and is carried out by automated means, you have the right to receive your personal information in a structured, commonly used, and machine-readable format and to transmit it to another controller.
10.6 Right to Object You have the right to object to processing of your personal information based on our legitimate interests, including for direct marketing purposes. Where you object to direct marketing, we will cease processing your information for that purpose immediately.
10.7 Right to Withdraw Consent Where processing is based on your consent, you have the right to withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out before the withdrawal.
10.8 Rights Related to Automated Decision-Making You have the right not to be subject to decisions based solely on automated processing, including profiling, which produce legal or similarly significant effects on you.
10.9 How to Exercise Your Rights To exercise any of your rights, please contact us at support@cervalign.com. We will respond to your request within 30 days. We may need to verify your identity before processing your request. We will not charge a fee for processing reasonable requests, but reserve the right to charge a reasonable fee or refuse requests that are manifestly unfounded or excessive.
10.10 Right to Lodge a Complaint If you believe we have not handled your personal information in accordance with applicable law, you have the right to lodge a complaint with the relevant data protection supervisory authority in your jurisdiction.
11. California Privacy Rights (CCPA/CPRA)
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA):
The right to know what personal information we collect, use, disclose, and sell. The right to delete personal information we have collected from you, subject to certain exceptions. The right to correct inaccurate personal information. The right to opt out of the sale or sharing of your personal information. The right to limit the use and disclosure of sensitive personal information. The right to non-discrimination for exercising your privacy rights.
We do not sell personal information as defined under the CCPA. We do share certain data with advertising platforms for cross-context behavioural advertising purposes, which may constitute "sharing" under the CPRA. You may opt out of this sharing by contacting us at support@cervalign.com or by using the "Do Not Sell or Share My Personal Information" link on our website.
To submit a California privacy rights request, contact us at support@cervalign.com. We will verify your identity and respond within 45 days, with an extension of a further 45 days where reasonably necessary.
12. Privacy Rights for United Kingdom and European Economic Area Residents
If you are located in the United Kingdom or European Economic Area, the following additional provisions apply:
12.1 Legal Bases for Processing We process your personal information on the following legal bases under UK GDPR and EU GDPR: performance of a contract (processing necessary to fulfil your order); compliance with a legal obligation (processing required by law); legitimate interests (processing for fraud prevention, website improvement, and certain marketing activities where our interests are not overridden by your rights); and consent (processing for marketing communications and certain advertising activities).
12.2 Data Controller CervAlign™ is the data controller of your personal information.
12.3 Supervisory Authority If you are in the UK, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk. If you are in the EEA, you have the right to lodge a complaint with the data protection supervisory authority in your member state.
13. Privacy Rights for Australian Residents
If you are located in Australia, we handle your personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles. You have the right to access and correct personal information we hold about you. If you believe we have breached the Australian Privacy Principles, you may contact us to make a complaint. If your complaint is not resolved to your satisfaction, you may refer it to the Office of the Australian Information Commissioner (OAIC).
14. Privacy Rights for New Zealand Residents
If you are located in New Zealand, we handle your personal information in accordance with the Privacy Act 2020. You have the right to access and request correction of personal information we hold about you. If you have a complaint about how we have handled your personal information, you may contact us directly. If your complaint is not resolved, you may contact the Office of the Privacy Commissioner.
15. Children's Privacy
Our website and products are not directed at children under the age of 16. We do not knowingly collect personal information from children under 16. If we become aware that we have inadvertently collected personal information from a child under 16, we will take steps to delete that information as soon as possible. If you believe we may have collected information from a child under 16, please contact us immediately at support@cervalign.com.
16. Third-Party Websites and Links
Our website may contain links to third-party websites. This Privacy Policy applies only to our website and services. We are not responsible for the privacy practices of third-party websites and encourage you to review their privacy policies before providing any personal information.
17. Do Not Track Signals
Some browsers transmit Do Not Track signals to websites. Our website does not currently respond to Do Not Track signals. We continue to monitor developments in this area and may update our approach in future.
18. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or for other operational reasons. We will post the updated policy on this page with a revised Last Updated date. Where changes are material, we will take reasonable steps to notify you, which may include sending an email to the address associated with your account or displaying a prominent notice on our website.
We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.
19. Contact Us
If you have any questions, concerns, or requests relating to this Privacy Policy or our data practices, please contact us:
CervAlign™ General Support: support@cervalign.com Response time: Within 2 business days
Privacy Policy
1. Introduction and Commitment to Privacy
CervAlign™ ("CervAlign," "we," "us," or "our") is committed to protecting the privacy and personal information of everyone who visits our website, purchases our products, or interacts with us in any capacity. This Privacy Policy explains in full detail what personal information we collect, why we collect it, how we use it, who we share it with, how long we keep it, and what rights you have over it.
This Privacy Policy applies to all personal information collected through our website, checkout process, email communications, customer support interactions, and any other touchpoints through which you engage with CervAlign™.
By using our website or purchasing our products, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with any part of this policy, please discontinue use of our website and services.
We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on our website with a revised "Last Updated" date. Your continued use of our website following any update constitutes your acceptance of the revised policy.
2. Who We Are and How to Contact Us
CervAlign™ is the data controller responsible for your personal information.
Contact details: Email: support@cervalign.com
If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal information, please contact us using the details above. We aim to respond to all privacy-related enquiries within 5 business days.
3. What Personal Information We Collect
We collect personal information in several ways — directly from you, automatically through your use of our website, and occasionally from third parties. The categories of personal information we collect include:
3.1 Information You Provide Directly
When you place an order, create an account, contact customer support, submit a review, or sign up for our email list, you may provide us with:
Full name. Email address. Billing address. Shipping address. Phone number. Payment information (processed securely via third-party payment processors — we do not store full card details). Order history and purchase details. Communications you send us including support enquiries, complaints, and feedback. Reviews, testimonials, or other content you submit to us. Survey responses where you choose to participate.
3.2 Information Collected Automatically
When you visit our website, certain information is collected automatically through cookies, pixels, and similar tracking technologies, including:
IP address. Browser type and version. Operating system. Device type (desktop, mobile, tablet). Pages visited and time spent on each page. Referring URL (the page you visited before arriving at ours). Click behaviour and scroll depth. Products viewed and added to cart. Checkout abandonment data. Date and time of your visit.
3.3 Information From Third Parties
We may receive information about you from third-party sources including:
Advertising platforms such as Meta (Facebook and Instagram) and Google, when you interact with our advertisements. Payment processors who confirm transaction status. Shipping carriers who provide delivery updates. Review platforms where you may have left a public review mentioning CervAlign™. Analytics providers who aggregate behavioural data.
4. How We Use Your Personal Information
We use the personal information we collect for the following purposes:
4.1 To Process and Fulfil Your Order We use your name, shipping address, email address, phone number, and payment information to process your order, charge your payment method, arrange shipping and delivery, send order confirmations, provide tracking information, and handle returns, refunds, and warranty claims. This processing is necessary for the performance of our contract with you.
4.2 To Communicate With You We use your email address and phone number to send you transactional communications including order confirmations, shipping notifications, delivery updates, and responses to your customer support enquiries. These communications are necessary for the performance of our contract with you and are not marketing.
4.3 To Send Marketing Communications With your consent, or where we have a legitimate interest in doing so under applicable law, we may use your email address to send you promotional emails including product updates, special offers, new launches, and content we believe may be of interest to you. You can opt out of marketing communications at any time by clicking the unsubscribe link in any marketing email or by contacting us directly.
4.4 To Improve Our Website and Products We use automatically collected data including browsing behaviour, device information, and page interaction data to analyse how our website is used, identify areas for improvement, test new features, and optimise the customer experience. This processing is based on our legitimate interest in improving our services.
4.5 To Run Advertising Campaigns We use data including your email address, browsing behaviour, and purchase history to create and target advertising campaigns on platforms including Meta and Google. This may include creating custom audiences and lookalike audiences on those platforms. Where required by applicable law, this processing is based on your consent. You can opt out of personalised advertising through your settings on those platforms.
4.6 To Prevent Fraud and Ensure Security We use certain data including IP addresses, device information, and transaction data to detect, investigate, and prevent fraudulent transactions, unauthorised access, and other illegal activity. This processing is based on our legitimate interest in protecting our business and customers.
4.7 To Comply With Legal Obligations We may process your personal information where necessary to comply with applicable laws, regulations, court orders, or requests from law enforcement or regulatory authorities.
4.8 To Manage Reviews and Testimonials If you submit a review or testimonial, we may use your name, location, and review content on our website and in our marketing materials, in accordance with the permissions granted in our Terms of Service.
5. Cookies and Tracking Technologies
5.1 What Are Cookies Cookies are small text files placed on your device when you visit a website. They allow the website to recognise your device and store certain information about your preferences and behaviour.
5.2 Types of Cookies We Use
Strictly Necessary Cookies: These are essential for the website to function and cannot be switched off. They include cookies that enable your shopping cart to work, remember your session, and process your checkout securely.
Analytics Cookies: These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. We use tools including Google Analytics for this purpose.
Marketing and Advertising Cookies: These cookies track your browsing activity across websites to enable us to show you relevant advertising. They are placed by third-party advertising platforms including Meta Pixel and Google Ads.
Functional Cookies: These cookies allow the website to remember choices you make such as your currency preference and provide enhanced features.
5.3 Managing Cookies You can manage or disable cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website. You can also opt out of interest-based advertising through the Digital Advertising Alliance, Network Advertising Initiative, or your device's privacy settings.
5.4 Meta Pixel We use the Meta Pixel on our website. This tool allows us to measure the effectiveness of our advertising, build audiences for future advertising, and track conversions. The Meta Pixel may collect your IP address, browser information, and behavioural data from your visit. This data is shared with Meta Platforms, Inc. and is subject to Meta's own privacy policy. You can manage your Meta advertising preferences through your Facebook or Instagram account settings.
5.5 Google Analytics and Google Ads We use Google Analytics to analyse website traffic and user behaviour, and Google Ads to run and measure advertising campaigns. Google may use the data collected to contextualise and personalise ads across its own advertising network. You can opt out of Google Analytics by installing the Google Analytics opt-out browser add-on. You can manage Google ad preferences through Google's Ad Settings.
6. How We Share Your Personal Information
We do not sell your personal information to third parties. We may share your personal information with the following categories of recipients:
6.1 Service Providers We share personal information with trusted third-party service providers who perform services on our behalf, including: payment processors who handle transaction processing; shipping and logistics providers who fulfil and deliver your order; email marketing platforms through which we send communications; customer support software providers; website hosting and cloud infrastructure providers; analytics and data processing providers. These providers are contractually obligated to use your personal information only for the purposes of providing services to us and in accordance with this Privacy Policy.
6.2 Advertising Platforms We share certain data including email addresses and behavioural data with advertising platforms including Meta and Google for the purposes of running targeted advertising campaigns, as described in Section 4.5 and Section 5.
6.3 Legal and Regulatory Authorities We may disclose your personal information to courts, law enforcement agencies, regulatory authorities, or other third parties where we believe disclosure is necessary to comply with a legal obligation, protect the safety of any person, prevent fraud or illegal activity, or defend our legal rights.
6.4 Business Transfers In the event of a merger, acquisition, sale of assets, or other business transaction, your personal information may be transferred to the acquiring entity as part of that transaction. We will notify you via email or prominent notice on our website before your personal information becomes subject to a different privacy policy.
6.5 With Your Consent We may share your personal information with any other third party where you have given us your explicit consent to do so.
7. International Data Transfers
Our business operates across Tier 1 countries including the United States, United Kingdom, Australia, New Zealand, and Canada. If you are located in a jurisdiction with data transfer restrictions, such as the European Economic Area or the United Kingdom, your personal information may be transferred to and processed in countries that may not provide the same level of data protection as your home jurisdiction.
Where we transfer personal information internationally, we ensure appropriate safeguards are in place including standard contractual clauses approved by relevant regulatory authorities, adequacy decisions where applicable, or other lawful transfer mechanisms.
8. Data Retention
We retain your personal information for as long as necessary to fulfil the purposes for which it was collected, as described in this Privacy Policy, and to comply with our legal obligations.
Specifically: Order and transaction data is retained for a minimum of seven years to comply with tax and accounting obligations. Customer account information is retained for as long as your account is active, plus a reasonable period thereafter. Marketing preferences and consent records are retained for as long as we send you marketing communications, plus a period sufficient to demonstrate compliance. Customer support correspondence is retained for three years from the date of the last communication. Automatically collected website data is retained in identifiable form for up to 26 months, after which it is anonymised or deleted.
When personal information is no longer required, we securely delete or anonymise it.
9. Data Security
We implement appropriate technical and organisational security measures to protect your personal information against unauthorised access, accidental loss, destruction, or disclosure. These measures include SSL/TLS encryption for data transmitted through our website, secure storage of personal data with access controls, regular security assessments of our systems and practices, contractual security requirements imposed on all third-party service providers, and staff training on data protection and security.
While we take reasonable steps to protect your personal information, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security. In the event of a personal data breach that is likely to result in a risk to your rights and freedoms, we will notify you and relevant regulatory authorities as required by applicable law.
10. Your Privacy Rights
Depending on your location, you may have the following rights regarding your personal information:
10.1 Right of Access You have the right to request a copy of the personal information we hold about you.
10.2 Right to Rectification You have the right to request that we correct any inaccurate or incomplete personal information we hold about you.
10.3 Right to Erasure You have the right to request that we delete your personal information in certain circumstances, such as where the information is no longer necessary for the purposes for which it was collected, or where you withdraw consent on which processing is based.
10.4 Right to Restrict Processing You have the right to request that we restrict the processing of your personal information in certain circumstances, such as where you contest the accuracy of the data or object to our processing.
10.5 Right to Data Portability Where processing is based on your consent or the performance of a contract and is carried out by automated means, you have the right to receive your personal information in a structured, commonly used, and machine-readable format and to transmit it to another controller.
10.6 Right to Object You have the right to object to processing of your personal information based on our legitimate interests, including for direct marketing purposes. Where you object to direct marketing, we will cease processing your information for that purpose immediately.
10.7 Right to Withdraw Consent Where processing is based on your consent, you have the right to withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out before the withdrawal.
10.8 Rights Related to Automated Decision-Making You have the right not to be subject to decisions based solely on automated processing, including profiling, which produce legal or similarly significant effects on you.
10.9 How to Exercise Your Rights To exercise any of your rights, please contact us at support@cervalign.com. We will respond to your request within 30 days. We may need to verify your identity before processing your request. We will not charge a fee for processing reasonable requests, but reserve the right to charge a reasonable fee or refuse requests that are manifestly unfounded or excessive.
10.10 Right to Lodge a Complaint If you believe we have not handled your personal information in accordance with applicable law, you have the right to lodge a complaint with the relevant data protection supervisory authority in your jurisdiction.
11. California Privacy Rights (CCPA/CPRA)
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA):
The right to know what personal information we collect, use, disclose, and sell. The right to delete personal information we have collected from you, subject to certain exceptions. The right to correct inaccurate personal information. The right to opt out of the sale or sharing of your personal information. The right to limit the use and disclosure of sensitive personal information. The right to non-discrimination for exercising your privacy rights.
We do not sell personal information as defined under the CCPA. We do share certain data with advertising platforms for cross-context behavioural advertising purposes, which may constitute "sharing" under the CPRA. You may opt out of this sharing by contacting us at support@cervalign.com or by using the "Do Not Sell or Share My Personal Information" link on our website.
To submit a California privacy rights request, contact us at support@cervalign.com. We will verify your identity and respond within 45 days, with an extension of a further 45 days where reasonably necessary.
12. Privacy Rights for United Kingdom and European Economic Area Residents
If you are located in the United Kingdom or European Economic Area, the following additional provisions apply:
12.1 Legal Bases for Processing We process your personal information on the following legal bases under UK GDPR and EU GDPR: performance of a contract (processing necessary to fulfil your order); compliance with a legal obligation (processing required by law); legitimate interests (processing for fraud prevention, website improvement, and certain marketing activities where our interests are not overridden by your rights); and consent (processing for marketing communications and certain advertising activities).
12.2 Data Controller CervAlign™ is the data controller of your personal information.
12.3 Supervisory Authority If you are in the UK, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk. If you are in the EEA, you have the right to lodge a complaint with the data protection supervisory authority in your member state.
13. Privacy Rights for Australian Residents
If you are located in Australia, we handle your personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles. You have the right to access and correct personal information we hold about you. If you believe we have breached the Australian Privacy Principles, you may contact us to make a complaint. If your complaint is not resolved to your satisfaction, you may refer it to the Office of the Australian Information Commissioner (OAIC).
14. Privacy Rights for New Zealand Residents
If you are located in New Zealand, we handle your personal information in accordance with the Privacy Act 2020. You have the right to access and request correction of personal information we hold about you. If you have a complaint about how we have handled your personal information, you may contact us directly. If your complaint is not resolved, you may contact the Office of the Privacy Commissioner.
15. Children's Privacy
Our website and products are not directed at children under the age of 16. We do not knowingly collect personal information from children under 16. If we become aware that we have inadvertently collected personal information from a child under 16, we will take steps to delete that information as soon as possible. If you believe we may have collected information from a child under 16, please contact us immediately at support@cervalign.com.
16. Third-Party Websites and Links
Our website may contain links to third-party websites. This Privacy Policy applies only to our website and services. We are not responsible for the privacy practices of third-party websites and encourage you to review their privacy policies before providing any personal information.
17. Do Not Track Signals
Some browsers transmit Do Not Track signals to websites. Our website does not currently respond to Do Not Track signals. We continue to monitor developments in this area and may update our approach in future.
18. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or for other operational reasons. We will post the updated policy on this page with a revised Last Updated date. Where changes are material, we will take reasonable steps to notify you, which may include sending an email to the address associated with your account or displaying a prominent notice on our website.
We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.
19. Contact Us
If you have any questions, concerns, or requests relating to this Privacy Policy or our data practices, please contact us:
CervAlign™ General Support: support@cervalign.com Response time: Within 2 business days
CervAlign
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Disclaimer:
CervAlign™ is a sleep support product designed to promote proper cervical spine alignment during sleep. It is not a medical device and is not intended to diagnose, treat, cure, or prevent any medical condition, illness, or disease. Results mentioned in testimonials and reviews reflect individual experiences and are not guaranteed. Individual results will vary depending on a range of factors including sleep habits, body type, existing health conditions, and duration of use.
The information provided on this page is for informational purposes only and does not constitute medical advice. If you are experiencing chronic pain, migraines, headaches, or any other health concern, please consult a qualified healthcare professional before making changes to your treatment or care routine. Do not disregard professional medical advice or delay seeking it based on anything you have read on this page.
References to chiropractor endorsement reflect the opinions of individual licensed practitioners and do not constitute a blanket endorsement by any medical body or institution. Certifications referenced (CertiPUR-US® and OEKO-TEX®) relate to foam and material safety standards only and do not imply medical certification of the product.
CertiPUR-US® is a registered trademark. OEKO-TEX® is a registered trademark of the OEKO-TEX® Association.